BLK

Brand: BLK, a dating app from Match Group.

  • Launch Date: August 2017.

  • Target Audience: Black singles.

  • Unique Selling Point: BLK is more than a dating app; it’s a lifestyle platform where Black singles can connect authentically and joyfully.

Key Achievements:

  • User Base: Over 6.8 million downloads.

  • Purpose: Celebrates and respects Black love in all its forms, providing a space for romance, friendships, and everything in between.

Task:

Create an engaging and attention-grabbing brand campaign to solidify BLK’s status as the premier social/lifestyle app for “the culture.

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