Pedigree

Client: Pedigree Dog Food

Problem: Despite a spike in dog adoptions during the pandemic, shelters are now filling up again, leaving many dogs without homes.

Background: Pedigree is a leading dog food brand with a long-standing commitment to facilitating dog adoptions through global campaigns.

Task: Develop an innovative idea or product to help dogs get adopted. This could involve using existing technology in new ways, creating new prototypes, or non-tech solutions, and can be implemented physically, digitally, or both.

Deliverables: A concept that effectively aids in increasing dog adoptions.