Afro-Caribbean/Black creative, Positive Disruptor, Brand Solutionist, Strategist, Poetic Scholar

Liquid Death - "

Problem: Globally, only 14% of plastic packaging is collected for recycling, and the U.S. rate is even lower, at less than 10%. Plastic consumption habits persist, with many people clinging to unnecessary plastic items.
Insight: Many people have nostalgic memories of '90s households with plastic-covered furniture and items preserved unnecessarily, reflecting a hoarding culture that leads to waste.
Solution: Host the Hoarder Sh!ts show event, an obstacle course inspired by common hoarder possessions, where participants tackle obstacles based on '90s hoarder tropes. Participants race to destroy items, dodge Liquid Death’s “Smite of Justice,” and compete in challenges like “Gotcha Hoe!” to promote reducing plastic usage in a memorable and engaging way.