Liquid Death

Brand: Liquid Death

Launch Year: 2017
Reputation: Known for a "punk" brand voice and innovative marketing.
Growth: One of the fastest-growing water brands, with over $50 million in annual sales.
Core Values: Strong stance against plastic pollution and commitment to climate change.

Task:

Create a bold PR moment for Liquid Death that emphasizes their anti-plastic pollution and pro-Earth stance, aiming to generate news headlines.

“All art is a kind of confession, more or less oblique. All artists, if they are to survive, are forced, at last, to tell the whole story; to vomit the anguish up.”