CUPE’z \CornER

• Problem: Gen Z daters are navigating a complex dating landscape, often unwilling to label relationships, leading to a majority still categorized as "single." Unlike Millennials, Gen Z seems less inclined toward traditional relationship structures, leaving many without guidance on how to move from casual dating to committed relationships.

• Insight: With only about 14% of Gen Z adults married compared to 48% of Millennials, many Gen Z individuals are left unsure of how to define or progress in their relationships. This generation values flexibility in dating, yet many find themselves wanting meaningful connections amidst the uncertainty of modern dating norms.

• Solution: BLK introduces Cupid’s Corner – a premium, in-app feature offering a dating coach to guide users through dating complexities and help align their relationship goals with actionable insights. This feature will be promoted through:

  • Snapchat x BLK Mini-Series: A documentary-style series where local singles are followed as they use BLK's dating coach feature to explore love and personal growth, showcasing the app’s unique offerings.

• Event – "When the Stars Align": An astrology-themed event combining wellness, astrology readings, and personalized dating advice, giving users an immersive experience. The event will feature:

  • Horoscope Guidance & Tarot Readings: Led by an AI-driven astrology expert, FIXR, offering personalized insights into compatibility.

  • Workshops & Networking: Engaging sessions that connect like-minded singles in a setting designed to foster genuine connections.

• Guerilla Marketing: Pop-up fortune-teller booths, street art, and QR-code posters promoting the new feature, encouraging users to download the app and sign up for the dating coach service.

• Promotional Theme: “Ditch Your Past, Embrace the Stars.” This theme speaks to Gen Z’s desire for freedom from past relationship baggage and empowers them to pursue meaningful connections with a forward-thinking approach.

Invitation: "Ready to ditch the situationship phase? With BLK’s new dating expert feature, you’re one step closer to finding real potential. Join us at ‘When the Stars Align’ and let your love life get lit!"