BLK
Brand: BLK, a dating app from Match Group.
Launch Date: August 2017.
Target Audience: Black singles.
Unique Selling Point: BLK is more than a dating app; it’s a lifestyle platform where Black singles can connect authentically and joyfully.
Key Achievements:
User Base: Over 6.8 million downloads.
Purpose: Celebrates and respects Black love in all its forms, providing a space for romance, friendships, and everything in between.
Task:
Create an engaging and attention-grabbing brand campaign to solidify BLK’s status as the premier social/lifestyle app for “the culture.