Problem: AccuWeather is highly regarded for its technological accuracy but lacks a strong cultural and emotional connection with users, which limits engagement and brand loyalty. Many Americans begin their day by immediately checking their phones, but they are missing a culturally meaningful and grounding morning experience.

Insight: Incorporating culturally rich, historical weather lore into daily routines can engage users meaningfully, especially if delivered via familiar technology like Amazon Alexa. By grounding users in cultural heritage at the start of their day, AccuWeather can offer an experience that’s more than just weather information.

Solution: Launch "The ACCUracy w/ History" campaign. Each morning, users receive a 5-minute cultural weather insight via Alexa, with the option to dive deeper into historical lore on the AccuWeather app. Partner with museums and historical sites to offer users discounts and access to regional weather folklore, such as Czech rhymed lore, Native American Thunderbirds, and Japan’s Teru Teru Bozu traditions. The campaign positions AccuWeather as a brand that enriches users’ lives, combining technological precision with cultural relevance.