Client: Extinction Rebellion (XR)

Background: XR is a global movement that uses peaceful protests to push governments to tackle the Climate and Ecological Emergency. They have been criticized for being mostly White and middle-class and not doing enough to include Black and Brown communities.

Task: Come up with an idea that will get Black Gen Zers excited about joining XR. The idea should make headlines and inspire young Black people to become climate activists. Look at XR's past stunts for inspiration. The idea can use any medium or channel, either as a single execution or an integrated campaign.