RADICALLY CONSCIOUS

• Problem: Disenfranchised communities, particularly in the Global South, continue to face severe shortages of basic needs like food, shelter, and clothing, exacerbated by environmental degradation and inequitable climate policies.

• Insight: Climate justice is essential to ensure fair distribution of environmental protections and resources. Despite this, political inaction and disregard for environmental injustices disproportionately affect marginalized communities. Bold action is needed to shift awareness and accountability.

• Solution: "Clash N' Pass" – a multifaceted activist campaign using a mix of virtual and real-world stunts to capture public attention and highlight the urgency of climate justice.

  • Level 1: Hack the Feed – A simulated virus floods politicians' social media, replacing feeds with messages from virtual recreations of historical social justice icons (e.g., Wangari Maathai, Berta Cáceres). These figures deliver urgent messages calling for action against climate injustice, urging political figures to reflect on their responsibilities.

  • Level 2: The Blockade – Protesters set up used cars as a symbolic blockade outside government buildings, with peaceful protests that emphasize the community’s resistance to environmental negligence. Strategically placed protest signs ask officials whether they fear truth or are afraid to confront their own inaction.

  • Level 3: Air Bomb Simulation – In a final, dramatic gesture, a non-toxic “air bomb” simulation fills official quarters with tainted air, symbolizing the polluted environments many marginalized communities live in daily due to industrial pollution. This stark experience drives home the reality of climate injustice and environmental racism.

Tell the truth. Act now. Go beyond politics. Join the global rebellion for climate justice!