PUZZLD

Spotify - “ PuzzLD”

• Problem: As digital book platforms grow, it’s challenging to keep listeners engaged in audiobooks in a way that builds loyalty and enhances the experience.

• Insight: Over half of Millennials and Gen Z visit libraries and buy print books, suggesting they’re drawn to the mystery and satisfaction of reading and completing tangible collections.

• Solution: Introduce The Puzzle Piece experience within Spotify Audiobooks, where listeners collect five puzzle pieces throughout a book’s chapters. This engagement with each chapter, completed by answering unique questions, offers readers the excitement of an ongoing mystery and an exclusive Spotify reward upon completion.