BURGER KING
Background: Burger King has created some of the industry's most iconic ad campaigns over the last decade, often by launching new products or innovative twists on existing ones to generate online fame and make headlines.
Task: Come up with a new product for Burger King and a headline-grabbing way to launch it.
Considerations: The product can be physical, digital, or a take on an existing product, but it should be designed to get attention.
Burger King, a staple in the fast food industry, is renowned for its iconic Whopper.
Although Burger King originally introduced hot dogs to their menu in 1979 and briefly reintroduced them in 2016, they did not last long.
This new initiative seeks to reimagine and revitalize Burger King's hot dog offerings with a fresh and innovative approach.
